The opposition has emerged triumphant from Sunday’s Polish parliamentary elections, marking a significant shift from the previous reign of the Law and Justice Party (PiS), which remains the largest party. The Election Commission has confirmed what earlier exit polls projected, namely, Civic Platform (PO) should have enough seats together with centrist Third Way (TD) and the New Left (NL) to form a majority.
This victory wasn’t an accidental turn of events but a culmination of meticulous planning and strategy—ranging from effective communication, opening up the democratising playground for smaller parties and niche voters, to pushing a centrist message that wasn’t revolutionary in worldview. Let’s dissect five successful strategies the opposition implemented, giving political professionals a glimpse into effective campaign tactics.
Want a deeper dive into the Polish election’s backdrop? Check our previous analyses here:
- Lex Tusk: Quo Vadis, Poland?
- Polish opposition united in protest: Is it a good campaign tactic?
- Likes, votes and dangers – A look at social media and politics in Central Europe
- Batman returns – The comeback of European politicians to national politics
- What’s driving Poland’s referendum-election convergence?
- Poland’s election landscape: Polling in a digital age
- INTERVIEW: Insights on Poland’s election from Donald Tusk’s most trusted advisor