Poland’s election landscape: Polling in a digital age

Poland’s electoral landscape oscillates between the age-old reliance on polling and contemporary digital instruments. Polling remains the keystone, gauging the ever-shifting pulse of public sentiment, serving as a key metric for political strategists and party operatives. Yet the digital realm has become critical for amplifying, fine-tuning, and broadcasting this message to the masses, an undeniable tool that if used well, could give the ruling Law and Justice Party (PiS) an unprecedented third term—or bring its demise.