Stop wasting money on these five things when organising political campaigns

There’s no doubt that political campaigns can be expensive endeavours. They entail organising events, purchasing advertising slots, and, most importantly, paying staff. While it is important to allocate resources effectively in order to get your party’s or your own message out to the public and win votes, there are also many areas where campaign budgets can be unnecessarily wasted. Here are five things to consider cutting back on in order to save money and run a more efficient campaign.

1. Excessive signage and promotional materials

It can be tempting to plaster your campaign logo and message on every available surface, but this can quickly become costly and may not be the most effective way to reach voters. Instead, consider targeted digital advertising or more targeted distribution of physical materials to key demographics in precise locations.