Spain’s election winner, or the art of managing expectations

For anyone who followed Spanish election night for the first time, it must have been confusing to see every candidate euphoric – smiling, dancing and claiming victory. 

The truth is that, in Spain, spin about who won the election starts on election night, with each party justifying its performance, despite falling short of their election goals. They become, in essence, happy losers.

Seasoned readers of PartyParty can analyse what happened inside each party’s campaign headquarters (HQs) and draw important lessons from the outcome. 

PP Headquarters at 13 Génova Street, Madrid

The Partido Popular’s spokesperson, Cuca Gammara, wasted no time in starting the spinning with a bold claim that the “the PP is the only party running nation-wide that increased its number of seats in parliament”.