Snapping into action: Five crucial tips for navigating snap elections

Snap elections, characterised by their unpredictability and fast-paced nature, require swift and strategic action from political actors. All early elections present a challenge for campaign teams, but some may truly be short and snappy in their duration, while others can vary in length across different countries in Europe. 

If you’re curious about the varying approaches countries take towards snap elections campaigns, check out the insightful article “How Snappy Is a Snap Election?” by Paul Taylor.

To effectively prepare for unscheduled electoral events, political parties must evaluate the context, set clear goals, mobilise resources, craft a compelling campaign narrative, and prioritise Get Out the Vote (GOTV) efforts. In this article, we will explore the five key steps necessary for properly navigating a snap election campaign.