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Snap elections, characterised by their unpredictability and fast-paced nature, require swift and strategic action from political actors. And while all early elections present a challenge for campaign teams, some may truly be short and snappy in their duration, and others can vary in length across different countries in Europe.
To effectively prepare for such unscheduled electoral events, political parties must evaluate the context, set clear goals, mobilise resources, craft a compelling campaign narrative, and prioritise the Get Out the Vote (GOTV) efforts. In this article, we will explore the five key steps necessary for properly navigating a snap election campaign.