Snapping Into Action: 5 Crucial Tips for Navigating Snap Elections

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Snap elections, characterised by their unpredictability and fast-paced nature, require swift and strategic action from political actors. And while all early elections present a challenge for campaign teams, some may truly be short and snappy in their duration, and others can vary in length across different countries in Europe. 

If you’re curious about the varying approaches countries take towards snap elections campaigns, check out the insightful article “How Snappy Is a Snap Election?” by Paul Taylor.

To effectively prepare for such unscheduled electoral events, political parties must evaluate the context, set clear goals, mobilise resources, craft a compelling campaign narrative, and prioritise the Get Out the Vote (GOTV) efforts. In this article, we will explore the five key steps necessary for properly navigating a snap election campaign.