For a data-driven person like myself, the best part of a campaign occurs, when you have full data, the right amount of time, and the tranquillity to analyse. These are the times when you discover the most useful conclusions. But they are hard pills to swallow: no matter what you do as a campaign manager, the voters will form their decisions based on your candidate.
However, the silver lining lies in the potential of campaign tools like door-to-door canvassing and micro-targeting on social media platforms. And standing tall among these strategies is phone canvassing, potentially influencing election results by up to 8 percent.
Phone canvassing is still the best tool to mobilise your voters up to this day. But be careful to avoid the traps to reap its full benefits – here’s how.