In the electoral market, standing out as a political candidate requires skills akin to online speed-dating. Amidst fierce competition and divided public attention, aspiring leaders must carve out a unique identity and convey a message strong enough to capture the hearts and minds of voters.
Curious about how to distinguish yourself from the political fray? Drawing lessons from prominent dating platforms, pick-up artists and relationship gurus, we offer some unconventional advice on how to make voters ‘swipe right’ on your candidacy.
Identify your audience voters’ base
For those navigating the challenging terrain of dating apps, here is a golden rule – you can’t cast your liking net too wide in pursuit of matches. The same rule applies in politics, where understanding and targeting your voter base is paramount. Just as it is unrealistic to expect everyone to like you on Tinder or Bumble, it is equally impractical to be universally appealing to voters. The art lies in recognizing your target audience and strategically marketing yourself to enhance your chances of finding meaningful connections.
It takes two to match
The essence of success lies in selectivity. Through this discerning approach, you gain the ability to employ personalised language and distinguish between potential ‘voters’ and ‘non-voters.’ This enables the adoption of a tailored strategy proven to engage and convert your target audience.
Avoid wasting time on staunch non-supporters. Concentrate instead on efforts to sway swing voters. Conserve valuable time by steering clear of the futile task of convincing someone who clearly isn’t in your favour.
First impression matters
As in dating, first judgments are often rooted in visual impressions. While the emphasis on appearance might seem superficial, the psychology behind swiping hinges significantly on the impact of a first glance at your profile. So make sure your visual representation stands out.
Beyond a neat appearance or an appealing look, authenticity holds sway. Opt for images that portray the human side of your personality. While a sharp, well-chosen outfit can project strength, it’s equally important to steer clear of the clinical feel of a standard passport photo. Instead, consider marketing yourself in dynamic scenarios, showcasing your hobbies, passions, or meaningful interactions within society. Use your images to convey not just personal style, but also your active role in bringing about positive change.
How to create a bio with substance
Just as a positive bio attracts potential dating matches, a positive campaign tone resonates with voters. Instead of just criticising opponents, highlight the strengths of your platform and vision for a better future. In crafting your profile, it is crucial to showcase your political personality. Clearly define your values, stances and goals, enabling voters to connect with your vision.
Mentioning your political track record is akin to showcasing interests and activities. Think about why you’re boyfriend-girlfriend/leader material, then prove it. Voters are eager to see your accomplishments, demonstrating both your capability and commitment. Give them a good reason to choose you. Stand out from the crowd and show what you bring to the table
Taking them out on a date
So, you’ve made a match. The journey doesn’t end there. Securing the date—or, in this context, their vote—requires standing out in a sea of potential other matches. Now, it’s time to show your conversational skills.
Kick things off with a creative opening line. And make it effortless for your potential voter to start a conversation with you.
Within the dialogue, show you care. Listen attentively to your electorate and put yourself in their shoes. Identify their concerns and prioritise their needs. Be relatable and respectful towards the issues that matter to them. Much like the dynamics of a date, people seek someone who gives them a sense of security. Tackle their concerns head-on and present tangible solutions.
Keep it casual
In the intricate world of dating, there’s yet another golden rule: avoid trying too hard. The key lies in not appearing overly eager but in giving your audience valuable content relevant to them. Using the right approach enables you to effortlessly engage and attract your ideal voters.
