Election Manifesto vs. Mission Statement — One is more honest

Election Manifesto vs. Mission Statement — One is more honest

It’s obvious: mission statements are a must for any party that wants to attract voters’ attention. These statements tell the story of the party, its broader purpose, and at least hints at its place on the ideology spectrum.

However, in our rapidly changing world, are these mission statements becoming less important, and as a result, share less about the party’s true nature? Not to mention that words used by parties for self-identification are increasingly becoming blurred: one could argue that far-right parties in the 21st century are just as easily communicating that they are fighting for ‘freedom’ as actual liberal or libertarian parties.