Adapting political communication in the era of Twitter’s rebranding to ‘X’

You’re here because you need some practical advice on how your political organisation can best handle Twitter’s transformation to X. We have you covered.

Twitter’s sudden rebranding to X—seemingly rushed to salvage the platform from its downfall—has reignited discussions about its viability. Since Elon Musk’s takeover, users have felt uneasy due to the platform’s unpredictability. As well, Musk’s personal positions on many issues, such as disinformation and conspiracy theories, have alienated people from the platform. This is especially true for those using it in a professional capacity and working in politics. 

In a realm where media is the message, this piece of media gives a controversial message. Choosing to stay on Twitter/X or leave speaks volumes. Here is what we’re advising political professionals to do.