TLDR: Data-driven campaigning and democratic disruption: Evidence from six advanced democracies

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Let’s focus on Data! This week’s TL;DR provides an overview of the main findings from a recent study published in the Party Politics Journal.

The growing importance of data in political campaigning is evident in its ability to empower political actors to make cost-efficient decisions, enhance communication efforts, and facilitate campaign organisation and evaluation. This recent study highlights how political parties increasingly perceive data-driven campaigning as a valuable tool to navigate contemporary trends, including the fragmentation of media landscapes, the pervasive influence of data in society, the growing individualisation of voters, and the heightened electoral volatility observed across democratic nations. By focusing on political parties, especially their internal practices and structures, this research recognises their crucial role in political discourse and the democratic process.