Watch the video interview LIVE with the author
👀 ➡️ https://youtu.be/EKLiDp8c-DQ
More than anything else, creativity is about perspective. A way of seeing, thinking and being. A set of skills, behaviours and attitudes.There is no one-size-fits-all for creativity, but key components include being open-minded, seeking collaboration, and examining things through a critical lens.
The challenge is how to get creative in your upcoming communication campaigns. What you can do first is to be smart by following all the rules we know about communication (defining your objective, knowing your audience, etc.) and then once you have mastered these, you can have fun breaking the rules.