Three lessons on running creative campaigns

Three lessons on running creative campaigns

Above all else, creativity is about perspective. A way of looking, thinking, living, seeing and being. A set of skills, behaviours and attitudes.

In other words, there is no one-size-fits-all recipe for creativity, but key components include being open-minded, seeking collaboration, and approaching things with a critical lens.

The challenge is how to get creative in your upcoming communication campaigns. What you can do first is to be smart by following all the rules we know about communication (defining your objective, knowing your audience, etc.) and then once you have mastered these, you can have fun breaking the rules.