Social media has revolutionised political communication. Once dominated by traditional media, political messaging now increasingly relies on influencers. These digital personalities use platforms like TikTok and Instagram to influence opinions and sway elections, reaching a vast audience with just a click.
Campaign strategists are increasingly turning to influencers for sponsored content, grassroots mobilisation, and endorsements, a trend expected to grow with numerous elections in 2024. However, understanding the effective use of influencers in political campaigns is crucial. Below are essential guidelines to follow.