New European Political Advertisement regulation – How might it affect your party?
Many of you have read the news about the European Parliament voting to limit and change the framework of operation for political advertising. This new framework might affect how political parties run their online political campaigns and push our parties to adapt fast. It is tempting to react to the extremes and rather do nothing or worry too much about the potential new regulations. Yet, no reason to panic, but yes, to prepare!
We must prepare since the voted regulation is not in force and does not affect how political parties run campaigns today. The regulation will now go through the negotiation process to become European legislation, and in this process, the regulation might change. Yet, we do know that a new regulatory framework is coming and might affect the way we campaign and run online political advertising.