Imagine you went to buy a car and the salesman didn’t know how to drive it. Would you go through with the sale? Well, political campaigns are a bit like car sales.
Campaigns are the showrooms in which ideas are sold, candidates and political programmes are presented, and voters are won over. I have worked with more than 50 European parties as a political consultant, and I have come to realise that only some see the need for a sales team in the street selling their ideas. We are talking about a very special sales team, made up of party members and political figures who can convey your party’s core message and satisfy the voter’s inquisitive nature.