In the rough-and-tumble world of political campaigning, it is vital to know the Achilles’ heels of your candidates just as thoroughly as potential weaknesses of the opposition, even more in our time of rampant (dis)information.
This is where background checks and vulnerability reports come in. Rigorous vetting of your candidates enables you to anticipate potential issues before they can become real problems, allowing you to control your campaign’s direction and stay ahead of the game.
While some parties have professional departments or contractors at their disposal, conducting your own research using publicly available information can also be entirely feasible. But you will need to dig deeper than just LinkedIn profiles. Let’s find out what this means in practice.
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