Since the 2008 and 2012 presidential campaigns of Barack Obama, data and social media analytics have become key factors for political success. Especially in election campaigns, their impact has reached intangible dimensions. So we recommend that you stop trusting your gut and start embracing data-driven strategy.
Where to apply data
Reliable data is essential. It ensures that the right resources are found and used effectively and that messaging is properly tailored to the interests and concerns of voters and other stakeholders. For data-driven strategies to be successful their repertoires need to reach far beyond mere evaluation of traditional polling data. Important areas of application include:
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