2023 has been a transformative year for European campaigners, with political merchandise, or “political swag”, dominating the landscape as much as the candidates and their messages. The sea of branded items—from apparel to mugs—aims to bolster party visibility. But is there a risk of overwhelming voters, especially in an eco-conscious era?
This content is for our members only.
Want to read the whole article? Sign-up for free!
Your benefits:
- Completely free
- Access to all articles published by PartyParty.
- Get our weekly newsletter with new articles and exclusive content directly to your inbox.
- Access to the PartyParty Election Calendar.
