When a party fails to get a desired electoral result, campaign teams often try to put the blame on external factors. Of course, many external factors can influence the failure or success of a political party, but by focusing exclusively on these external factors other causes of problems can go unaddressed. One main, internal cause is party structures. Party leadership tends to prefer traditional party structures and sometimes fear changes to these structures. But this fear is needs to be overcome. Sometimes it’s scary to go to the doctor, but an examination is surely preferable to an autopsy!

If you are at that stage where you know your party needs reforms to clinch electoral wins, here are ten tips for you to pitch your reform ideas to your political leadership:

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