What is political tech?
Political technology, or “political tech,” is the suite of digital tools and analytics designed to optimise political campaigns, party organisation, and voter and member engagement. It serves as a bridge between political entities and the electorate, utilising data to craft targeted messages and understand voter tendencies.
In campaign settings, political tech streamlines operations through software for volunteer coordination, donation management, and strategic planning, enabling personalised outreach and efficient resource use. On the governance side, it includes platforms that legislators use to assess public opinion and interact with constituents, enhancing transparency and civic participation.
The evolving landscape of digital innovation continuously refines political tech, offering new avenues for communication and operation management in politics. It aims to create a more engaged, informed political landscape, enriching democracy in the digital era.
